Creative Evaluation Development Course

Following a successful introductory course in creative evaluation development in 2016, Arts Connect is now offering an applied three-day course, which will enable participants to develop their creative evaluation skills and apply these in practice to their own organisation.
The course is led by Jo Hargreaves, of Morris Hargreaves McIntyre (MHM) and based around MHM’s vision-led outcome focused evaluation planning framework. Jo will be joined by West Midlands based arts organisation We are Frilly and consultant Dr Sue Challis who will lead on creative approaches to evaluation.

The course will run over three separate days, spread over eight weeks.  Each day will introduce theory and practice, which participants will then apply to their own work and organisation before the next training day.

Over the course of the three days, participants will:

  • Use a vision-led, outcome-focused method of evaluation planning and develop skills in creative and reflective evaluation.
  • Understand how their evaluations can meet the needs of multiple stakeholders and how evaluation can address ACE quality principles and quality metrics, specifically for work with young people
  • Gain insight into how this practice can be used in their own work to collect evidence of outcomes and impact.
  • Explore how longitudinal evaluation could be undertaken of their own work and in the sector more widely.
  • Apply all this to their own work so that at the end of the course, participants will have in place an evaluation framework and series of tools for their own organisation.

What attendees have said about the course:

It provided me with greater insight into creative evaluation. The timings of each unit of the day worked well and also served to refresh my knowledge of good evaluation practice. The presenters were approachable and I wouldn’t hesitate to recommend the day to others.

Lorraine Saunders, Education Programme Evaluator, The RSC


Really useful day. Re-framed some things I already knew something about and gave me some new ideas.

Jenny Smith, Producer, BE Festival


Workshop dates

New dates will be confirmed soon, if you are interested in finding out more about the course please contact Susan Goodwin

Places will be available for West Midlands-based arts and cultural organisations on a first come first served basis. We will offer one place per organisation and within your organisation you must be working in or supporting the work of learning and participation. The places are not open to people on internships or apprenticeships.


Arts Connect is offering training bursaries to non-profit making, charitable and voluntary organisations working in the arts and cultural sector to attend this course. £125 for a full day’s attendance for a non *NPO or **MPM. £100 per day for NPOs and MPMs.

If your organisation needs support for you to attend this workshop please let us know at the time of registering your interest.

*NPO = Arts Council funded National Portfolio Organisation

**MPM = Arts Council funded Major Partner Museum.

About the consultants

Morris Hargreaves McIntyre

Morris Hargreaves McIntyre have unrivalled cultural sector knowledge. They undertake more cultural sector research and evaluation than any other agency in the world and, as a result, hold more knowledge about cultural audiences than any other agency in the world.

Their knowledge spans the cultural sector and their experience means they know who cultural audiences are, what they want, how they behave and what benefits they gain from engaging in cultural activities.

Most importantly, they have significant expertise in how you can measure all these things, both qualitatively and qualitatively to provide robust evidence of and creative insight into cultural engagement.

Jo Hargreaves

Dr Sue Challis

Sue has been a consultant evaluator for a range of small and medium sized arts and cultural organisations in the West Midlands for the past six years. She brings to bear skills as an academic researcher for Coventry University where she is currently consultant for a major Arts Council research project, and her experience as a practising artist and participatory arts manager. Sue works with project teams to jointly devise appropriate evaluation strategies using a range of quantitative and qualitative methods, including creative techniques which build on their practice.

We are Frilly

We are Frilly are participatory artists Adrienne Frances and Kirsty Hillyer. We have a combined experience of over 30 years working internationally and nationally across some of the most deprived areas of the UK. We explore sensitive issues creatively and are skilled at enabling participants to feel confident and safe to talk about their experiences and their heritage. Using creative research methods enables us to capture relevant information that respects protected characteristics, navigates challenging subject matter and traverses language and educational barriers to engagement.

Frilly fuse robust arts management, participatory practices and consultation with exciting inspiring ideas. We enable people to explore social issues through co-designed creative processes, often arriving at unexpected solutions. We speak in plain English, and deliver high quality outcomes that make sense to all involved and are embedded within project activity. We believe in a participatory approach in conducting research, empowering participants and respondents to feel engaged in the process.

We use creative process and social media tracking to develop an enriching, measurable narrative.

Adrienne Frances and Kirsty Hillyer