Cultural leadership and the power of knowing – your audience, your impact and your value.

Do you know the impact of your work and how to communicate the value of what you do? Do you have responsibility for growing your cultural business? We have a new course that will inform and ignite new approaches to your strategic cultural leadership.

Arts Connect believes that the most successful cultural sector organisations have a powerful vision, a strong grasp of why they do what they do and meaningful relationships with audiences and stakeholders.

  • This course will support you to articulate your ambitions, strategies and desired impacts and identify the most effective ways of evaluating your achievement of these.
  • Our ambition is that this will provide you with the strategic focus you need to be inspiring leaders, with the insight to assess your success, improve your practice and evidence your impact.

Arts Connect’s course builds on success and provides:

  • High quality content: ‘Vast amount of information delivered with insight, intelligence and empowering style.’ Previous Student   
  • Unique materials relevant to your context: ‘all the strategic planning, methodology and the templates – seeing how they can be used for every project whatever size – and how useful that type of planning is for every project.’ Previous Student 
  • Value for money: ‘The programme delivered a lot in a short timescale. The team brought a positive attitude and a fresh and inspiring approach, drawing on a wealth of experience.’ Previous Student 
  • Customer satisfaction: ‘It’s a quality course – I’ve been on lots of training – never has it been so in-depth and relevant.’ Previous Student 

Arts and Culture Professionals like you – freelance producers, artistic directors, board members, development directors, consultants, curators, CEOs, and artists will:

  • Become an outcome and audience-focused organisation/freelancer and able to define what you mean by evaluation, know when to undertake evaluation: at all stages of activity from formative to summative and longitudinal.
  • Gain knowledge and understanding of evaluation theory and approaches, the cycle of evaluation, Logic model and Theory of Change. What good evaluation practice looks like and the criteria for good practice.
  • Know how to use evaluation data and insight strategically, the role of insight in cultural leadership and effective reporting and dissemination for multiple audiences.

What does the programme require from you?

Participants on this programme need to commit to attending all training days and undertake the practical work between the training days.

Dates and venue

The first course takes place over 4 days from September to December 2021:

  • 28th September
  • 19th October
  • 16th November
  • 7th December

We have 12 places available

Venue and times to be confirmed.

Cost and the application process

Fee £1400 payable in instalments. Deposit £200 followed by 4 monthly payments of £300

Get in touch

Please contact Susan Goodwin our Associate Director, Cultural Sector Partnerships, if you are interested in applying or need further information or details about the course.